If you are a UX designer, You should not miss out on Doherty Law, especially if you are an Interaction designer.
Ever wonder How Long you should make your Users Wait?
What is Doherty Threshold?
Doherty threshold is about the Maximum Time that the Computer should Take to Respond to the User.
What’s the Magic Number?
Provide system feedback within 400ms this will keep User’s Attention & boost productivity.
How Doherty Threshold came into existence?
In 1982 Walter J. Doherty & Ahrvind J. Thadani published, in the IBM Systems Journal, a research paper that set the requirement for computer response time to be 400 ms, not 2,000 (2 seconds) which had been the previous standard.
The takeaway from Doherty Threshold
Provide feedback to the Users within 400 ms, This will keep the User’s Attention and boost productivity.
Hence try to reduce your website/App’s Load time/Response time to < 400 ms
Are you a Content Creator? Here is a must-read article for you! Create Content like a Pro
I hope this article was help full to you. Subscribe Me to receive such cool content in your mailbox.